On July 23, Jamil Haddad, Group Vice President of H&H Group of Companies, along with Ayman Issa, Vice President of industrial at its subsidiary Al Bayader International LLC, visited Resure’s headquarters in Hangzhou to tour the factory facilities and engage in in-depth discussions on potential future cooperation.
H&H Group of Companies, headquartered in Dubai, UAE, is a well-known diversified enterprise group in the Middle East. Its subsidiary, Al Bayader International LLC, was established in 1991 and specializes in the development and manufacturing of disposable food packaging and cleaning products. As one of the leading local brands in the GCC region, the company boasts an annual production capacity of over 31,000 tons and operates extensively across the UAE, Qatar, Oman, and other countries, serving clients in the global retail and food service sectors.
Resure’s Myran Lin, Head of Middle East Operations, and Patrick Yang, General Manager, hosted the visit, accompanied by Alexsei from Georg Polymer JSC, Resure’s long-term strategic partner in Russia. The parties held discussions focused on tray sealing technology and packaging automation, exploring preliminary models for future collaboration.
During the meeting, the two sides specifically discussed the potential application of Resure’s Tray Sealing Machines in the UAE market. Al Bayader expressed strong interest in the machines’ versatility in sealing formats, stability, and modular configuration. Both parties reached an initial agreement to promote this product in the Middle East market.
This visit marked the official start of cooperation between Resure and Al Bayader, representing a significant step forward in Resure’s expansion into the Middle East and broader international markets.
